A website that sells the backyard before the consult.

1. The home page is the showroom

No scrolling page. One frame, one backyard: scroll or swipe and the camera dives from a drone view into the pool, crosses to the outdoor kitchen, lands on the fire pit at golden hour, then the sun goes down, the fire catches and friends walk up. It ends on the proof: 5.0 stars across 39 Google reviews and real footage of a Yellow Rose crew on the job.

• Imagery: AI concept renders of a single Knoxville-style backyard, matched day and night so every transition lines up. That fits how Yellow Rose already sells: renderings before we dig. They’re labeled “Concept render” on the page.
• Real work, on purpose: the proof chapter plays the August 2026 drone footage, and service photos tagged “Real” are Yellow Rose projects.
• Always within reach: reviews bottom-left, Book a Consult bottom-center, Call Now bottom-right, services behind the menu top-right. Works on phones.

2. Built to be the answer

People now ask Google’s AI answers, ChatGPT and Perplexity who to hire. Those tools quote pages that answer questions plainly, so every page leads with a short answer, then cost ranges, timelines, permits and FAQs, all marked up with structured data (business, services, FAQs and breadcrumbs).

• Services hub: every service, quick answers, process, FAQs.
• 120 local pages (10 services × 12 neighborhoods), each with local ground conditions, the permitting body, costs and neighborhood FAQs. Sample: Outdoor kitchens in Farragut.
• Every local page links to nearby areas and other services, so search engines can crawl the whole set.

3. Booking that feeds the business

The consult booking takes four taps: project type, day, time and contact details, plus budget and “how did you find us.” In the live build it drops straight into Jobber (the Google profile’s Book button already points there) and carries the lead source and ad tracking with it, so every sold job traces back to the channel that produced it.

4. Before launch

• Confirm service areas, draft price ranges and the “free consult” wording.
• Add real project photos to each service, a portrait of Scott, and the finished shots of the August build.
• Connect a live Google review feed and the Jobber request form.
• Publish local pages in batches with project photos from each area, not all 120 at once.